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Deliveroo’s service connects Deliveroo customers with restaurants via the Deliveroo app or website, and connects restaurants with riders using the Deliveroo technology, creating a great food delivery experience. A new service known as “Editions” helps restaurants and food entrepreneurs expand to new areas and brings customers the food they love but do not have access to in their local restaurant market. Editions are purpose built, tech-enabled kitchens designed to solely service orders via the Deliveroo app or website.
Deliveroo uses its data insights to identify cuisines that customers want but do not have access to locally ,and then invests in kitchen infrastructure to allow restaurants who excel in those cuisine types to set-up in those local areas. Deliveroo Editions allows restaurant partners to open in a new market without the upfront costs of high-street premises, meaning restaurants can grow faster and customers are given a wider choice of food experiences.
Deliveroo’s has designed an innovative ‘FRANK’ algorithm which is a brand new, real-time dispatch algorithm, which constantly looks at available riders and orders, and then evaluates within seconds the most efficient way to dispatch them. This decision process is based on machine-learning predictive models of when the food will be ready and how long every part of the delivery process will take. It also determines which rider is best placed to fulfil that specific order based on distance, type of location and other factors.
Deliveroo understands the importance of noise management to promote quality of life as Deliveroo wants people to be able to enjoy amazing food when and where they want it, with a sustainable delivery service that is a welcome part of local communities. Over 50% of riders in London are cyclists. For those who choose to ride on motorcycles or scooters, Deliveroo is trialling electric-powered vehicles.
Deliveroo is seeking to protect the environment by reducing noise and emissions. For Deliveroo, this means undertaking a noise impact assessment to help determine the existing noise sensibilities and promoting good acoustic design which will ensure that all heating, ventilation and air conditioning at their Editions sites have noise attenuation as a prerequisite before any business activity could be undertaken.