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Walmart helps people around the world save money and live better – anytime and anywhere – by providing the opportunity to shop in retail stores and through eCommerce. Through innovation, Walmart strives to continuously improve a customer-centric experience that seamlessly integrates their eCommerce and retail stores in an omnichannel offering that saves time for their customers.
Making life easier for busy families includes Walmart’s commitment to price leadership, which has been and will remain a cornerstone of their business, as well as increasing convenience to save their customers time. By leading on price, they earn the trust of their customers every day by providing a broad assortment of quality merchandise and services at everyday low prices.
In 2000, Walmart began their first eCommerce initiative by creating walmart.com. That same year, Walmart also created samsclub.com. Since then, their eCommerce presence has continued to grow. In 2007, leveraging their physical stores, walmart.com launched its Site to Store service, enabling customers to make a purchase online and pick up merchandise in stores.
Walmart’s operations are conducted in three reportable segments: Walmart U.S., Walmart International and Sam’s Club. Walmart follows the principle of buying the whole lot in a single go. In this manner, the company gets a quantity discount from the Manufacturer and sells in small quantities to the ultimate consumers at a low price
Walmart works on a business model which eliminates the Middle Man from all the Distribution Channels in business which provides benefits to the ultimate consumers by providing them products and services with the lowest prices. Walmart has the main motive to enter every segment in the market and dominate them by offering the lowest prices to the consumers. Walmart follows the principle of Market Penetration which involves capturing the whole market by offering lower prices or competitive prices to the consumers.
All Walmart stores in the U.S. and Canada also have designated “greeters” at the entrance, a practice pioneered by Sam Walton and later imitated by other retailers. Greeters are trained to help shoppers find what they want and answer their questions.